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Does money matter?
Enriched Academy An engaging, interactive video-based course for all students. Enriched Academy provides critical financial and life...

Ian Marshall
Oct 29, 20241 min read


Whats in the market place?
The market environment consists of three main elements and each of these will be researched. While the microenvironment is the...

Ian Marshall
Jun 5, 20245 min read


Starting at the beginning
The Micro Environment This is the environment in which your business operates, on a daily basis - this is the internal workings of your...

Ian Marshall
Apr 2, 20233 min read


Matt's Story
Matthew or Matt as he is most often referred, an extraordinarily successful entrepreneur started a small carpet cleaning business. He...

Ian Marshall
Dec 12, 20224 min read


Viewing the business as a whole
In order to discover how the business will operate you will need to undertake research that will realise a holistic understanding of the...

Ian Marshall
Dec 12, 20221 min read


A good idea versus a good business idea
Not all ideas are good business ideas. There are many ideas out there and not all of these ideas make business sense. It is very...

Ian Marshall
Nov 4, 20223 min read


“What is the Entrepreneurial Paradigm shift and how do you make the shift”?
To understand the paradigm shift one needs to first understand the entrepreneur. We have taken a look at some “myths” and some “musts”;...

Ian Marshall
Nov 4, 20224 min read


Setting your objectives for life.....
Ø Right at the beginning while you are considering starting your own business take a good look at your own objectives before you look...

Ian Marshall
Jun 6, 20222 min read


Building the Business Model
All the information that we are sharing with you, will be used to build a business model for your business; a solid business model that...

Ian Marshall
Apr 9, 20221 min read


Entrepreneurial Myths & Musts
Before we take a closer and deeper look at the situations of Joe, Sally, Betty, George and Sam and how we can assist them to deal with...

Ian Marshall
Mar 24, 20225 min read


The Entrepreneurial Brain Cramp - for George
The Entrepreneurial Brain Cramp - for George (Sam just did not get it and I doubt he ever will) It often saddens me even with many years...

Ian Marshall
Feb 23, 20225 min read


Brain Cramp for Betty
Betty seemed a very determined person one who dedicates themselves to fulfilling their objectives. She explained that with her many years...

Ian Marshall
Jan 25, 20227 min read


Costing for CASH
An interesting week has gone by and I have had the most exciting time teaching students or should I say would be entrepreneurs. It is my...

Ian Marshall
Nov 19, 20212 min read


The Entrepreneurial Brain Cramp - for Sally
Sally was employed as a hair stylist at the local hair dressing salon. She was used to the type of shift work that is present in this...

Ian Marshall
Oct 15, 20212 min read


Joe's Calculations and Assumptions.....
Joe’s initial calculations: An 8 hour work day at the rate of $85.00/hr add this to the fact that Joe worked a 6 day week gave him a...

Ian Marshall
Sep 10, 20213 min read


BUSINESS IS MUCH LIKE SAILING..........
As keen sailor and business owner I often see the similarities in both adventures. It all starts with a plan, in sailing it's a...

Ian Marshall
Feb 28, 20213 min read


“Suddenly this quest for entrepreneurial freedom becomes just another mundane job”
To demonstrate the need for the entrepreneurial paradigm shift we have presented a few stories of those people we have encountered over...

Ian Marshall
Nov 13, 20204 min read


Business owner or entrepreneur?
This blog is dedicated to all those new entrepreneurs who are making the transition from employee to employer. We commend your efforts,...

Ian Marshall
Aug 26, 20205 min read
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